Rational
The photos of Evian water ads emphasize freshness and purity through the use of a transparent bottle. The clear design highlights the water’s pristine quality and conveys a cool, refreshing sensation. This visual approach reinforces Evian’s brand image as a premium, invigorating beverage, inviting consumers to experience its pure, crisp taste.
Teammate and role
Photographer: Lee Rong Zi
Lighting: Kok Pei Yin, Felicia Lim
Arrangement: Jee Yek Yun
